A rebate is an amount paid by way of reduction, return, or refund on what has already
been paid or contributed. It is type of sales promotion marketers use primarily
as incentives or supplements to product sales. The mail-in rebate (MIR) is
the most common.
A MIR entitles the buyer to mail in a coupon, a receipt
and barcode in order to receive a cheque for a particular amount, depending
on the particular product, time, and often place of purchase.
Rebates
are offered by either the retailer or the manufacturer of the chosen product.
Large stores often work in conjunction with manufacturers, usually requiring
two or even three separate rebates for each item. Manufacturer rebates are sometimes
valid only at a single store. Rebate forms and special receipts are sometimes
printed by the cash register at time of purchase on a separate receipt
or available online for download. |
