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Scion is a marque of vehicles produced by Toyota Motor Corporation founded in 2003. Scion's long-term goal is to appeal to Generation Y consumers, expected to dwarf the market size of Generation X by 2020. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States. Currently, all Scion vehicles are front-wheel drive hatchbacks.
Scion was unveiled at the New York Auto Show on March 27, 2002 with the more production-ready bbX concept, based on the Toyota bB, and the more conceptual ccX 3-door coupe. The 2004 xA and xB were unveiled at the Greater Los Angeles Auto Show on January 2, 2003. They were available only in 105 Toyota dealerships in California at their initial launch on June 6, 2003. The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of the 2005 tC. On December 16, 2006, Scion unveiled the next-generation xB, based on the t2B concept, and the new xD, successor of the xA, at an invitation-only, no-camera event in Miami. Both cars were then publicly unveiled on February 8th, 2007 at the 2007 Chicago Auto Show.